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For your reference, we have included the original job posting below.
VP, Service Provider Network Development
Job Number:
38494038
Company Name:
ServiceMagic, Inc.
Job Location:
Golden, CO US
Job Category:
Media & Communication
VP, Service Provider Network Development
Job Descriptions: ServiceMagic is seeking a sharp-minded, analytical marketer, customer advocate and experience innovator to be a driving force in our customer acquisition and retention efforts… a marketing guru who can see and drive the customer experience from top of funnel through long-term relationship. We are looking for passion and expertise in creating highly actionable customer insights, on-point positioning and messaging, sales driving marketing programs and LTV creating retention programs.
The VP, Service Provider Network Development, is a hands-on leadership position. The individual will have extensive interaction with sales, customer operations, product development, marketing and creative. This position reports to the SVP, Service Provider Customer Group.
Responsibilities:
* Drive actionable customer insight through customer segmentation analysis, customer profiling and LTV analysis. * Develop and execute marketing strategy to cost-effectively drive new sales prospect inquiry (warm leads) into the funnel for the service provider sales force. * Clearly define and prioritize the customer ‘problems’ that need to be solved by the marketing and development department; Systematically drive strategies and plans to address. Rally internal resources and constituencies to support the strategic plans. * Partner with the service provider sales department to create sales promotion and marketing calendars to drive new service provider acquisition through the inside sales force. * Own the development, segmentation and tuning of ServiceMagic’s positioning and messaging to the service provider marketplace. * Own and drive the multi-channel communication strategy for both service provider prospects and existing customers. * Partner with product development to drive the online prospect and customer experience; Develop and own strategic initiatives that drive acquisition and retention improvements through that medium. * Provide communications leadership and support to the customer operations and sales teams. * Develop and drive customer initiatives focused on increasing customer LTV and retention. * Provide leadership to the marketing and customer development staff under-management.
Required Experience: The ideal candidate will have:
* 5+ years serving in a strategic marketing or customer development role with leadership responsibility. * Experience and expertise in marketing to small businesses, preferably with a technology or marketing services business. * Significant experience marketing across multiple channels; Online marketing expertise and experience is a must. * Experience developing and executing value generating customer research and analysis; Analytical and quantitative analysis acumen a must. * Experience driving customer learning & program development through testing and experimentation. * Experience developing revenue and retention driving customer programs. * MBA preferred. Keyword: Retention, loyality From: ServiceMagic
