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Show Car Driver / Marketing Coordinator
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| Job Number: | 26793981 | | Company Name: | Gainsco, Inc. | | Job Location: | DALLAS, TX US | | Job Category: | Insurance |
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Show Car Driver / Marketing Coordinator
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Show Car Driver / Marketing Coordinator
Job Code: 606
Division: SouthCentral/Corp
Location: DALLAS, TX US
Travel Involved: 70-80%
Job Type: Full Time
Job Level: Experienced (Non-Manager)
Education: High School Graduate
Skills: Banking/Financial ->Client Service, Business & Product Development
Marketing ->Product / Brand Management, Marketing Communications-Support, Event Coordination
Administrative Support ->Trade Show Coordination, Travel Arrangements
Category: Marketing,Public Relations
Compensation: -
Position Summary:
GAINSCO Auto
Insurance markets non-standard private passenger automobile products
through retail agencies, inArizona,Florida,
Georgia,South
Carolina,New Mexico
andTexasplace>. GAINSCO Auto Insurance
has fully integrated insurance capabilities, including marketing,
underwriting, customer service and claims handling. Our operations
are bilingual (English/Spanish).Job
Purpose:
The Show Car
Driver/Marketing Coordinator operates as a highly visible
representative of the company during agency events and conventions,
and plays an important role in portraying the corporate brand to our
partner agents and the consumer market. This is a responsible,
non-supervisory position with a high degree of autonomy and requires
an individual with high energy and excitement. Responsibilities
include transportation and management of GAINSCO’s No. 99 Show
Car motorsports marketing display at industry trade shows and local
agent events in the states where we market our policies. Our Show Car
display includes an actual Daytona Prototype race car, virtual racing
simulator, award-winning tradeshow booth, eye-catching truck/trailer
transporter, and accompanying visual display materials.
The
Show Car Driver/Marketing Coordinator is responsible for delivering
Show Car resources to required locations in a timely manner, as well
as setup and teardown of each event. During events, the individual
will serve as an enthusiastic, friendly, well-informed resource for
partner agents and customers. Duties include strategy, logistics,
planning, communication and other marketing details associated with
scheduling Show Car appearances. Also responsible for operating and
maintaining transportation vehicles contained in the Show Car program
with a focus on safety and customer courtesy. Secondarily responsible
for coordinating and assisting with other marketing activities,
including social media, advertising, direct mail, printing and other
ad hoc requirements. The individual will work closely with
GAINSCO’s Regional Territory Managers and Marketing
Coordinators to plan events, and will interface closely with the race
team to coordinate equipment maintenance, travel schedules,
etc.
% of
Time
Results Expected and Duties
Performed
85%
Manage the Show Car programby servingas mobile ambassador for the
company’s product and brand, utilizing the Show Car and race
sponsorship to build relations with customers and agents in local
communities. Duties include:
· Assist in managing the Show Car program, including the
development of strategy, planning of events, allocations of
resources, etc.
· Deliver Show Car promptly and safely to scheduled locations,
set up/disassemble marketing display, coordinate with local event
staff regarding effectiveness and security of
display.
· Develop annual calendar of events
and work with regional sales and marketing teams to schedule Show Car
in sales
personnel on Show Car program as needed.
· Serve as positive, upbeat role
model externally during Show Car events and internally to employee
population.
· Plan various routes and requirements, checking road
conditions and estimating travel times.
· Manage Show Car resources and activities during events,
acting as an ambassador for GAINSCO’s brand, demonstrating
energy and enthusiasm with event attendees. Spearhead lead collection
activities during agent events.
· Prepare vehicle by conducting operator maintenance, cleaning
the interior and exterior, and coordinating maintenance/repair as
needed.
· Report on event outcomes, including marketing evaluations
and employee newsletter.
· Manage all DOT requirements, including maintenance ofaccurate and up-to-date records on a driver’s log,
vehicle maintenance, fuel purchases, vehicle reports and other
records requested by management and the DOT.
· Update and maintain online and social media content related
to Show Car and racing programs.
· Establish marketing presence at various trade show
events.
· Manage and maintain Show Car
event supplies.
· Assist with sales connections and distribution of promotional
materials, including distributing framed photos to agent
participants and sending autographed collectibles to fan club
members.
15%
Support various marketing operationsby compiling, formatting, and
reporting related information and materials. Assist with othermarketing initiatives as directed.
Requirements
Required Behaviors:
*
Possesses the ability to transition easily between reading
graphic maps, written directions and the physical
environment.
*
Must be able to physically load/unload marketing display
materials and set up display.
*
Has perfect attendance and can be trusted to handle a high
level of responsibility and must adhere to tight schedules and time
constraints.
*
Must maintain familiarity with DOT regulations
associated with the truck/trailer and interstate transportation of a
commercial resource.
*
Must maintain knowledge of race team’s history
and standings, and be able to convey relevant information about the
team to the agents and visitors.
*
May be required on occasion to handle the mechanical
aspects of maintaining the Show Car and the truck/trailer used in its
transportation.
*
Communicate with co-workers, management customers,
vendors, and others in a courteous and professional
manner
*
Conform with and abide by all Company codes,
regulations, policies, values, work procedures and
instructionsQualifications:
Education:High School diploma or
equivalent; Bachelor’s degree in Public Relations, Marketing or
Advertising is preferred.
Experience:Previous experience in an
advertising, marketing or promotional environment is beneficial;
previous experience with setting up marketing displays is highly
recommended.
Skills and
Abilities:Sociable, friendly, outgoing and approachable to event visitors.
Excellent verbal and written communication skills, basic computer
skills (MS Office), telephone skills, ability to manage own time;
able to remain alert at all times while driving; must be able to
transition easily between reading graphic maps, written directions
and the physical environment.
Other:Dallas, Texas location preferred.A
valid driver’s license is required and a CDL is a strong plus.
Must be able to
demonstrate a clean driving record. Proof of driver’s insurance
is required. Bilingual (Spanish and English) is
preferred.
Office Equipment and
Software:Personal computer, wireless cards, telephone, cell phone, fax,
scanner, copier, automobile, camera, MS Office (MS Word, MS Excel, MS
PowerPoint, MS Outlook), Internet
Decision making:Travel
arrangements (i.e. when and how long to be on road), positioning of
show car and other marketing displays at events. Requires strong
attention to detail, including ability to follow up and confirm
details with agent location and convention venues. Must be able to
manage all logistics of appearance schedules and travel circuits of
1-3 weeks each.
Interpersonal Communication:Must possess
excellent interpersonal and verbal communication, with advanced
communication skills and ability to deliver superior customer service
at all levels of the business (employees, agents, media,
etc.).
Compensation:
Competitive salary based on
experience. Excellent benefits package: medical, dental, vision
insurance, life insurance, short term and long term disability
insurance, 401K, Paid Vacation and offers are contingent upon a background
investigation (including employment, education, criminal and DMV
verification- when applicable) and a pre-employment drug test with
results satisfactory to GAINSCO. EOE. No agencies please.
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