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For your reference, we have included the original job posting below.
Senior Online Marketing Manager
Job Number:
44160432
Company Name:
Confidential Company
Job Location:
San Francisco, CA Us
Job Category:
Marketing & Advertising
Salary:
$110K - $125K
Senior Online Marketing Manager
We are looking for an Senior Online Marketing Manager (acquisition with a emphasis on lead generation), who will help grow our client's revenues globally using cutting edge online marketing technologies coupled with various fine tuned marketing automation platforms. Based in San Francisco, our client is a privately held Cloud Hosting services company who has doubled their revenues year after year. It's a great time to join them!
Please note that the minimum of 3-5 years of demand generation experience as well as experience using marketing automation lead/demand generation tools is a "must have" as part of one of the customer acquisition channels.
Reporting to the VP of Marketing, the Online Marketing Manager will be an “analytical guru” who will use best practices in email marketing, marketing automation and search engine marketing to drive revenue and customer acquisition. Most importantly, this individual will identify areas where further investment will yield targeted ROI. This position is ideal for a hands-on individual who can take projects from concept to implementation and management, and has a proven track record of simultaneously managing and delivering multiple successful lead generation campaigns. The ideal candidate will be able to illustrate how he/she has accomplished demand generation success at other subscription (i.e. monthly recurring revenue) technology companies.
Plan and execute lead generation and nurturing campaigns, programs and events
Deliver ROI focused measurement reporting
Daily Management of Significant SEM efforts – coupled with outside firm management
Own and improve customer acquisition efforts and related reporting
“Blackbelt“ in Google Analytics, , Marketo, Pardot, Google Adwords, Kenshoo, etc.
Hands-on knowledge of SEO, online media, email acquisition, affiliate marketing
Manage demand generation aspects of the website
Plan and track demand generation marketing budget
Professional Qualifications
BA Marketing, or equivalent experience
experience (administrator experience a plus)
Minimum 3-5 years demand generation experience
Hands-on knowledge of SEO, SEM, online media, email acquisition, affiliate marketing
Experience managing internal or agency budgets
Track record of working effectively with cross-functional teams
Experience with marketing automation tools (e.g. Marketo, Pardot, Eloqua) and web analytics
Expert in net new lead generation and installed base marketing
Strong budget management and ROI measurement skills
Self-starter and proven marketing innovator
Experience working in both start-up and large company marketing environments
This position is no available for relocation. Only SF Bay Area candidates will be considered.
