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For your reference, we have included the original job posting below.
Senior Manager, EPIC Marketing - Communications
Job Number:
25496037
Company Name:
New Leaders for New Schools
Job Location:
New York, NY US
Job Categories:
Marketing & Advertising Sales & Sales Management
Salary:
Commensurate with experience
Minimum Education:
4-Year College Degree
Senior Manager, EPIC Marketing & Communications
Categories: Marketing
This is an exciting opportunity for a communications professional to contribute to a highly successful, innovative program focused on current education reform initiatives ? incentive pay for schools and educators driving significant student achievement gains; value added measurement; and the sharing of effective practices to drive change in school leadership. The EPIC team is an integral part of New Leaders, contributing to both the continuous learning process and the overall direction of the broader organization.
The Manager of EPIC Marketing & Communications will work closely with the EPIC team, the New Leaders External Affairs team (Marketing and Fundraising) and other stakeholders to create and execute a strategic and tactical marketing and communications plan for this work. The Manager will report to the EPIC National Director and will be based in the New Leaders New York City national office.
Responsibilities: ? Maintain a deep understanding of all aspects of New Leaders and the EPIC program, including: o The key drivers of the EPIC program - value added measurement (VAM); incentive pay for schools and educators driving significant student achievement gains; the EPIC Knowledge System o The requirements, customers, goals and budgets of the four EPIC grants o EPIC funding streams (federal Department of Education, foundations, individual philanthropists) o Evaluations of the EPIC program and the Knowledge System?s impact on learning and school leaders? practice o EPIC?s strategic role within New Leaders and how key components of EPIC contribute to New Leaders? learning and success o Recommenders and end users of the EPIC Knowledge System externally (grant partner districts and charter schools) and internally (national organization teams, city teams, coaches, residents, New Leaders principals) o Education policy and reform leaders ? Lead the development of a full EPIC communications/message platform that informs all communication with customers both internally and externally o Participate as a thought partner with the EPIC team to help support and enhance programmatic work through strategic communications planning o Develop and manage processes to increase the efficiency and effectiveness of communications efforts o Conduct ongoing needs analyses to ensure that the EPIC team has all of the marketing/communications support necessary to communicate an up-to-date and consistent New Leaders/EPIC message o Manage the development of all EPIC external publications. Work with appropriate EPIC team members to establish release dates and coordinate timelines with the program area o Lead the creation of progress reports to all EPIC funders and ensure there is a calendarized plan to keep all funders aware of ongoing EPIC progress and success stories o Create tactical marketing and communications plans for each customer segment and specific audiences o Respond to ad-hoc communications needs by creating customized messages and materials for targeted audiences ? Lead the creation and execution of EPIC?s media/press plan and manage all ongoing press requests ? Identify and manage outside contractors that will support all communications activities
EPIC Team Description New Leaders for New Schools established the Effective Practice Incentive Community (EPIC) in 2006 to link principal and teacher incentive pay based on student achievement results to the wide-scale sharing of effective educational practices. EPIC identifies schools that are driving the highest student achievement gains and then awards their principals, assistant principals, and instructional staff for sharing the practices that helped lead to the gains. Comprehensive case studies are created and shared with a broad network of schools through the EPIC Knowledge System, an innovative online platform. The EPIC program is currently is making its third round of awards.
Requirements:
? A minimum of 5-7 years of marketing and communications experience ? At least 3 years creating content for marketing communications, including but not limited to print collateral, email campaigns, web sites, internal/external newsletters, press releases, and other marketing-related vehicles ? A successful track record in the planning and implementation of communication strategies, such as targeted campaigns aimed at policy change ? Experience with education-focused journalists and media outlets is a plus ? Experience recruiting, contracting and managing marketing and communications vendors ? Experience with conducting ongoing needs analyses and developing strategic direction to ensure that key departmental stakeholders have the necessary resources to communicate the EPIC/New Leaders for New Schools message ? Proven ability to manage complex projects in collaboration with multiple points of contact, including internal and external contacts. ? Excellent writing and editing skills ? Strong project management skills, communication skills, and creativity are highly valued ? New Leaders is a high growth organization and as such we are looking for someone who has an entrepreneurial mindset, carries the tactical know-how to execute on the work, and can think strategically at a high-level to help drive success in a dynamic environment.
Important Application Notes:
If you are planning to apply for more than one position, please address each position you are applying for specifically in your cover letter. If you add yourself to an additional search after you have initially submitted your materials please re-write your cover-letter appropriately. If you do not explain your interest in each position, you will only be considered as an applicant for the position you addressed specifically in your cover-letter.
Although we encourage you to apply for any and all positions for which are both interested in and consider yourself qualified for, we ask you to be careful when attaching yourself to more than one requisition.
Your cover-letter should include:
? An explanation of your interest in the New Leaders for New Schools mission ? An explanation of your interest in the position for which you are applying ? An explanation of anything unusual in your resume (more than one year employment lapse or a major shift in your career interest)
New Leaders for New Schools is an equal opportunity employer. New Leaders for New Schools evaluates applicants for employment on the basis of qualifications, merit and work-related criteria without regard to race, color, religion, sex, national origin, age, sexual orientation, mental or physical disabilities, pregnancy, childbirth, medical condition, marital status or any other characteristic protected by law.
