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As the fastest growing part of Macy's Inc. business, is achieving record sales and broadening our workforce. offers the entrepreneurial culture of a web business with the stability and support of the best brand in retailing. Creativity and ingenuity partner with business acumen and tech savvy to build a unique business poised for substantial growth. If you're interested in being a part of that growth and want to know what it's really like to work at , get an inside look at !
Our employees have long term opportunities and are encouraged to utilize their Supervisors and Human Resources for cross-functional movement to further their careers. At we are committed to giving back to the community by partnering with local charitable organizations. By skillfully combining the power of digital technology and omni-channel integration with the best in retailing, is reaching new heights.
Overview:
The Search Engine Optimization Coordinator will be responsible for the daily SEO optimization efforts to ensure that content ranks highly in search engines including, but not limited to managing link building relationship, keyword research, and develop, implement and manage website content changes to maximize SEO traffic and revenue. This person should be skilled in basic business concepts, research skills, confident in web navigation, and should be always willing to portray in the best possible light. Knowledge of SEM and online advertising is a big plus!
Key Accountabilities:
Build and maintain link building campaigns.
Evaluate existing and proposed sites for SEO optimization and provide clear actionable solutions for site improvement.
Continuously optimize site content to ensure maximum rankings for targeted keywords.
Identify and track keyword targets for the content.
Make recommendations on key word selection and manage SEO relationships internal business teams.
Coordinate with internal and external teams on giveaways, sales campaigns, and partnerships.
Coordinate with other online teams and offline outlets on content partnerships and promotional strategies.
Use creative thinking and novel strategies, and work with internal and external teams to implement media buying and link building strategies.
Comfortable working in a fast-paced environment as well as working on a variety of assignments and technologies.
Skills Summary:
2 years of relevant experience coordinating projects (preferably within an interactive, advertising or marketing agency environment).
Bachelors Degree, preferably marketing, business, mass communication, public relations.
Experience in the media or advertising industry.
Basic SEO knowledge.
Good knowledge of static and dynamic website optimization and results.
2-4 years experience in media, online advertising, SEO/SEM, and link building/blog promotion.
Must demonstrate strong writing, communication and interpersonal skills.
Accurate and timeliness of work performed and strong interaction with departmental staff, sales force, and clients.
Ability to juggle numerous projects at once under deadline pressure.
Must be organized and deadline oriented.
Experience or knowledge of web publishing and/or advertising is a strong plus.
Must be proficient in Microsoft Outlook, Excel, Word, and Powerpoint.
Macy's is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
