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MEDIA RELATIONS SPECIALIST


Job Number:41963457
Company Name:Z Communications Co.,
Job Location:Bethesda, MD US
Job Categories:Public Relations
Media & Communication
Minimum Education:4-Year College Degree



Updated: 2/13/2012

MEDIA RELATIONS SPECIALIST

As a growing, dynamic firm, zcomm is looking for an expert pitcher and a self-proclaimed news junkie who excels in strategic planning for media relations campaigns, to join our team and help lead its success. Please stop reading now if you do not enjoy pitching. Responsibilities: • Lead and organize our radio broadcast team on day-to-day assignments, and strategically plan campaigns and pitching angles. • Pitch daily and place interview opportunities with radio media outlets to include national and syndicated programs, networks, local stations, satellite radio, online radio outlets and bloggers. • Coordinate with staff and clients to find the best news angle that may not be immediately obvious in the information provided. • Analyze news environment to update or shift pitches when needed. • Establish, maintain and expand relationships with media contacts to enable placement of content on outlets of interest to zcomm and its clients. • Research broadcast media landscape and trends through trade pubs, appropriate seminars and networking events to find innovative ways to enhance our services and to deliver audio content. • Involve other zcomm teams as needed including radio promotions, video production, satellite TV tours, social media, etc. • Expand existing business with clients and new business development.



Requirements:

Requirements: • Three to five (3-5) years experience in the public relations or communications field with a focus in broadcast PR and media relations, preferably for consumer products. • Strong and persuasive communication skills to include phone and email outreach. • Management experience. • Demonstrated writing skills in drafting scripts, alerts and press releases. • Ability to prioritize, attention to detail and ability to handle multiple assignments/projects. • Success in booking radio media tours and pitching audio content to outlets for earned media. • Experience with Arbitron, TapScan, BIA Media Access Pro and BIA MapX tools a plus. • Experience in recording and producing audio content including editing with Adobe Audition or similar software a plus, will train. Salary plus benefits at top 20 PR firm in DC. Please send your salary requirements along with your cover letter and resume. We will only respond to those candidates whose resumes fit the qualifications described above and we have an interest in interviewing. Selected interview candidate will be expected to send writing samples. EEO/AA Employer M/F/V/D.

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