Updated: 4/8/2012
Product Manager - Basketball Footwear (Sports Management/Finance/Admin)Establish business strategy to achieve net sales, net margin, and SKU productivity for assigned category. Establish long-term goals and strategy for assigned category to ensure global brand vision and corporate objects are met for the US market.
Key Accountabilities:
Analyze the sport, consumer, customer and market progression to ensure constant improvements/evaluation of the product category
Participate in consumer focus groups to acquire greater consumer insight for future sell-in / sell-through
Analyze the category and market to assist in developing the marketing/product strategy of the category
Manage the product process from clear briefs to range launch.
Build a market/retailer network for consistent product feedback in key channels
Travel to selected key accounts/channels to gather info and inspiration
Collaborate with Design, Development, Go-To-Market team and Accounts to ensure optimal range and products
Follow up on how the products and Category is tracking towards objectives
Relationship management with third party licensees
Manage all computer related tasks (including applicable systems/applications)
Interact with Testing to both benchmark and fit and wear test range
Help define and prepare communication tools for the Category
Assists to prepare communication concepts for the category
Create forecasts (monthly to annual) to support supply chain solutions / end-to-end business models to obtain greater profit and cash flow, by channel, by key accounts.
Assist in creating the annual strategic business plan/road map presented to licensees and the assigned business units
Nurture, guide and challenge cross functional departments to ensure product excellence in the market place (design, fabrics, prices, fits, etc)
Assist in creating ideal merchandising plans, by color roll-outs, launch dates, by channels, by accounts, showcased through retail floor plans.
Assists in creating activation plans to drive authentic stories with Sports marketing and Brand marketing.
Assists in creating forecasts (monthly to annual)
Manage the process with effective communication and action steps in order to achieve margin, profitability and SKU efficiency
Knowledge Skills and Abilities:
Ability to effectively collaborate with cross-functional teams
Strong business acumen in channel distribution, net sales, margin, profit and inventory
Strong presentation and communication skills, written and verbal
Strong process and organization skills
Proficiency with MS Office Suite and working with systems/applications
Knowledge of footwear concepts in construction and fabrication strongly preferred
Category specific understanding preferred
Prior knowledge of product creation or different stages of the product lifecycle preferred
Ability to think merchandising across channels and accounts while in the creation phase
Ability to work within a team environment
Ability to travel (domestic and international)
Qualifications:
Bachelor's degree from four-year college or university in Marketing/Business or related field preferred; and
Minimum three (3) years sports or other product marketing or related experience; or
Combination of education and/or experience may be substituted for degree
Previous creation experience in the sporting goods industry preferred
|
