Online Content SpecialistRequisition Number 11-0213
Post Date 11/4/2011
Title Online Content Specialist
Organization Name Bedford St. Martins
City Boston
State MA
Description Bedford/St. Martin's is a leading publisher of college textbooks in the disciplines of English, History, Communication, Business and Technical Writing, Philosophy, Religion, and Music. Please visit us on the web at for additional information. Bedford/St. Martin's was originally two separate divisions of St. Martin's Press, Inc. consisting of the St. Martin's Press College Division and Bedford Books of St. Martin's Press. The two companies merged and became Bedford/St. Martin's in 1998. Bedford Books was founded in 1981 by Charles Christensen. The St. Martin's Press College Division was founded much earlier. We are an Equal Opportunity Employer
Requirements
TheOnline Content Specialistis responsible for creating and/or managing the creation of content for , including but not limited to email newsletters, podcasts, Captivate tours, author videos, images, surveys, etc.-and also designing and deploying branded campaigns for our webinar program and our social media channels.
Major Responsibilities:
* Help conceive of/implement content-related special projects (newsletters, blogs, communities, etc)
* Work with marketing and editorial to schedule, create, and design digital campaigns, including e-mails, direct mail, Captivate tours, microsites, and videos.
* Create/acquire & post content for , including copy, FAQs, e-newsletters, flash ebooks, video, and surveys.
* Manage our webinar program, helping marketing and editorial plan, carry out, and record webinars with authors and teachers
* Communicate with users and moderate requested webex demos-requires independent judgment and discretion.
* Work with e-newsletter authors to produce and send monthly e-newsletter for composition, Ink'd In
* Help implement and track campaigns using social media.
* Contribute to the maintenance of email calendar
* Contribute to internal communication and training on best practices for e-mail design, webinars, and e-newsletters
Required Skills / Knowledge:
* Possesses strong ethic of customer service and support
* Exercises diplomacy and patience for communicating across groups
* Displays excellent organizational skills and ability to respond promptly and prioritize between multiple projects
* Writes clear, persuasive, and user-friendly language for copy, storyboards, and sites
* Communicates clear direction to print and web designers
* Demonstrates interest in and knowledge of digital marketing channels
* Works independently and takes responsibility for deadlines and internal communication
* Knows Outlook, Excel, Powerpoint, and Word
* Engages with best practices for web site and email design and UX
Experience Needed:
* 2 years editorial or digital marketing experience
* Experience with Captivate, WebEx, Photoshop , and iMovie a plus
* Experience with using social media marketing a plus
Educational Background Required:
* Bachelor's or Master's degree
Apply On-line
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