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For your reference, we have included the original job posting below.
Marketing Manager (Large Enterprise)
Job Number:
26943295
Company Name:
Level 3 Communications
Job Location:
Broomfield, CO US
Job Category:
Media & Communication
Marketing Manager (Large Enterprise)
Marketing Manager (Large Enterprise)-
Full Time
Regular Requisition Number:12121 Broomfield , CO
This position will develop the marketing strategy, programs, and tactics to drive growth in Level 3’s Large Enterprise segment. They will manage the execution of awareness and demand generation marketing campaigns targeting the large enterprise market. This person will also assist in developing the value-prop content and materials to be used in collateral, web properties, and sales tools to enable sales to effectively sell Level 3 enterprise communication solutions. Postion details: * Develops the marketing strategy, campaigns and tactics to create brand and portfolio awareness as well as to create sales leads for Level 3 services in the Fortune 1000 * Works with Market Management and Sales to ensure compelling value-propositions are created and utilized in the development on sales tools and collateral * Drives marketing programs and events to facilitate customer relationships * Drives customer communication programs and enterprise messaging and content including newsletters and sites * Utilizes various marketing tactics to nurture leads from awareness to consideration * Works with Marketing Operations and Sales team to ensure lead conversion and follow-up is occurring and executive reports are being created * Manage to a marketing budget for assigned programs * Works across enterprise market groups and Offer Management function to develop marketing plans * Provides reporting to senior management on marketing campaign results * Adhere to company’s style guidelines in communications * Interface with marcom and/or agencies on creative development * Provides support for data input and analysis * Research market-specific demographics, marketing strategies and messaging of competitors Requirements: * 7 years experience marketing complex communication or IT services to the Fortune 1000 enterprise * 7+ years of experience of the best practices of various B2B demand generation strategies and tactics targeting the enterprise * Experience writing value-proposition materials targeting various specific roles within a large enterprise * Knowledge of decision making process for communication and IT services within Fortune 1000 * Experience running telemarketing and appointment setting programs * Experience with database marketing and managing customer communication programs * Understanding of Financial Services and Healthcare verticals #M
Level 3 Communications is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin or ancestry, physical or mental disability, as well as any other category protected by applicable federal, state, or local laws.
Our company is committed to providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process please call and let us know the nature of your request and your contact information.
