Marketing Consultant, Sr

Marketing Consultant, Sr

Marketing Consultant, Sr



Job ID: 2011-19942
Location: US-IL-Chicago

Category: Creative Services/Consumer Mkt
Posted Date: 12/22/2011
More information about this job:
Overview:

Chicago Tribune Media Group is seeking a Senior Consumer Marketing Consultant. The Consumer Marketing team is charged with developing and implementing multiple marketing programs, campaigns and projects customized for CTMG brands (Chicago Tribune, RedEye, Chicago magazine, Trib Local, etc.). The Senior Marketing Consultant will work with product managers throughout the company to participate in the development of products, understand their consumer marketing needs and help direct a team in the accomplishment of those needs. In addition, the Senior Consultant will act as a point of contact for partners (external and internal), vendors, and CTMG senior management. Lastly, the Senor Marketing Consultant will assist the Senior Manager in applying experience in strategic thinking to effectively grow the team’s creative development process from inception and development phase through the completion of the project.
Responsibilities:

* Assist Senior Manager in leading and driving Consumer team in the planning and execution of marketing programs, campaigns and projects.
* Leverage internal and external team resources for timely and effective delivery of programs, campaigns and projects.
* Interface with senior management of the company to understand the objectives and processes to effectively organize resources to deliver client (internal and external) programs, campaigns, projects and communications that align positioning and messaging with expectations.
* Ensure programs, campaigns and projects meet deadlines and budget requirements.
* With Senior Manager, strategically plan resource allocation for various marketing programs, campaigns and projects.
* Interact with customers (internal and external) partners and vendors via telephonically, electronically and in person.
* Manage the process of clearly conveying information and ideas through various media to individuals or groups, helping them understand and influencing them to take action.
* Communicate team activities, project/program/campaign status, results and business impact to Senior Manager.
* Maintain awareness of industry trends, business conditions and internal processes and practices to ensure success of projects, programs and campaigns.
* Develop and use collaborative relationships both internally with various departments and third party vendors to facilitate the accomplishment of the program, campaign or project plan.
Qualifications:

* Bachelor’s degree required. Marketing preferred.
* Minimum of five to seven years experience in a marketing/interactive/agency or radio environment is required.
* Previous project management experience is a must.
* Excellent people management skills, from delegation to motivation are required.
* Experience planning, delivering and managing communication campaigns.
* Excellent writing and communication skills.
* Knowledge of the fundamentals of marketing, including digital, branding, and basic retention concepts.
* Ability to use media planning principles to assist our internal clients in achieving their business objectives by recommending the best possible use of available internal and external media platforms.
* Ability to prioritize and demonstrate independent decision making on a daily basis; ability to confidently and diplomatically question the “status quo.”
* Able to effectively deal with demanding personalities and resolve time-sensitive issues.
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