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For your reference, we have included the original job posting below.
Digital Product Specialist
Job Number:
38694340
Company Name:
Entertainment Industry Employer
Job Location:
Los Angeles, CA US
Job Categories:
Arts, Entertainment & Gaming Media & Communication
Digital Product Specialist
E! is television's top destination for all things entertainment and celebrity. E! is currently available to 97 million cable and satellite subscribers in the U.S. and the E! Everywhere initiative underscores the company's dedication to making E! content available on all new media platforms any time and anywhere from online to broadband video to wireless to radio to VOD. Popular programming includes E! core franchises, -E! News,- -The Soup,- -Chelsea Lately- and -Fashion Police- as well as the network's hit series -Keeping Up with the Kardashians,- -Kourtney and Khlo Take Miami, -Kourtney and Kim Take New York,- -Kendra- and -Holly's World.- Additionally, E!'s -Live from the Red Carpet- signature events keep fans connected to their favorite stars on Hollywood's biggest nights.
Responsibilities for the Digital Product Specialist are:
- Coordinate on-air strategy with the digital/mobile teams to ensure engagement programs are effectively connecting E!'s linear programming with E!'s mobile and emerging platforms
- Build and maintain relationships with likeminded blogs, content portals, websites etc
- Coordinate the updating and placement of video content on site with New Media Programming
- Develop, grow, and maintain E!'s social networking fan base using new tools and programs, continually engaging with users of various programs such as Soup, News, Fashion Police and reality programs on E!.
o Implement and coordinate the social media strategy, as determined by the social media manager
o Post messages multiple times a day on Facebook and Twitter
o Interact daily with users on a peer-to-peer level both on and off site, representing E!'s properties in the social and digital space
- Create and moderate onsite engagement programs to spur fan interaction and site traffic on a regular basis.
- Coordinate and monitor the updating of content across multiple mobile applications
- Create and develop new multi platform initiatives for E! news and advertising content.
- Liaison with the legal department to ensure all content, products, and initiatives are cleared for use
- Work closely with all distribution platforms (E News, E! Online, Emerging/Mobile) to ensure proper content as dictated by various show units are represented in a customized fashion
- Provide feedback on E!'s digital products in market and in development
- Sort, evaluate and organize user submitted links and content for use on all platforms
- Moderate the curation of content across multiple mobile applications
- Maintain, launch and update pages dedicated to E! shows on E! Online
- Coordinate with editorial, art and marketing groups to launch online packages for new shows on tight deadlines
- Keep all E! show pages current, with links, photos and copy promoting features, tune-in times, galleries, cast bios, etc.
- Update and publish HTML pages as needed, currently using HomeSite software; this requires basic familiarity with HTML
- Coordinate with show producers to obtain assets and information for online
- Coordinate with marketing and marketing solutions groups to launch and promote initiatives/special projects on show pages
- Coordinate or write editorial content related to E! shows from a marketing standpoint: features, guest blogs, games, etc.
