Develop and manage a communications strategy and plan based on the Global and US brand direction set by the Comms/Digital Director and execute plans across all cross functional and relevant commercial teams
Key Accountabilities:
Chief liason for the category Business Units, maintaining an in-depth knowledge of and contributing to category business goals and positioning strategy
Maintain an in-depth understanding of the category athlete and surrounding culture to ensure relevant consumer insights fuel all marketing elements - this role should be the category expert and evangelist within Brand and Account Marketing!
Partner with Global to understand the global strategy, positioning and support plan for key concepts and influence the development of Global creative to ensure campaigns and tools are relevant within the US market
Drive overall integrated Comms planning for key concepts and category initiatives, setting high level Communications goals and leading a cross functional team, including PR, In-store/Retail, Events, Product, Sports Marketing and Account Marketing in the development and implementation of campaign strategies and executional plans
Manage internal and external design / agency partners to extend or adapt the Global creative platforms as needed and develop content and tools to support the activation of integrated marketing plans
Drive the media and digital activation strategies and execution
Partner with Account Marketing, our company's Retail and our company's eComm to understand and exploit retail opportunities and ensure Brand Marketing toolkits are relevant, actionable, impactful and leading
Create and deliver holistic and inspiring presentations around the key concept or category marketing plans to support seasonal sell-in of product and marketing elements
Manage the category brand budgets and influence the direction of co-op budgets behind related initiatives
Knowledge Skills and Abilities:
Passion for sports
Experience in developing integrated marketing communications programs; hands on experience leading a digital strategy a plus
Strong understanding of how all the elements in the marketing mix affect consumer motivation
Experience developing innovative strategies and strong creative instincts
Strong customer-facing abilities; ability to partner and influence
Ability to lead and mobilize a cross-functional team without direct management responsibilities
Strong project management and planning skills
Strong presentation skills and extensive experience in building PPTs
Understanding of sporting goods industry and related retail channels a plus
Qualifications:
BA in marketing, advertising or related field required.
Minimum 4 years of marketing experience, preferably with a sporting or consumer goods company or equivalent account management experience at an advertising/design agency
