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For your reference, we have included the original job posting below.
AT&T Executive Director of Emerging Media - Dallas, TX
Job Number:
42194411
Company Name:
AT&T
Job Location:
Dallas, TX US
Job Categories:
Marketing & Advertising Media & Communication
AT&T Executive Director of Emerging Media - Dallas, TX
As the largest communications company in the world, more than 120 million customers count on us every day to deliver the wireless, Internet, data and advertising services that fuel their lives and connect them to their world. You will find yourself connecting communications and technology with opportunities that will take you to places you never imagined.
We're looking for a self-starting, fast-working, scrappy, crazy-smart, strategist who thrives on being centrally involved in the action, and not just directing it. A leader, who can shape a team and run the largest projects - a creative thinker who is driven to understand how people relate to our products, our services, our media. As the Executive Director of Emerging Media you will develop marketing communications programs to increase the profitability of company products and services through the utilization of new advertising media. In this position, you will be considered an expert within the marketing communications discipline and an acknowledged authority within the organization. This position will report to the Vice President - Media and Sponsorships and will have direct reports.
Responsibilities include, but are not limited to the following:
Be the strategic and innovative leader to define and drive the emerging media vision, strategy and operational plan for AT&T. Always looking ahead for market trends and new ways to leverage new media and technology to connect AT&T with consumers.
Educating internal teams on the value of emerging media, best practices and ongoing evolution implications.
Lead, manage, motivate and build out as necessary a team to develop and execute emerging media campaigns.
Manage or support key vendor and agency relationships.
Participating in industry and thought leadership activity on behalf of AT&T.
Skills/Requirements:
10 years of marketing and digital media experience working in media planning, communications planning and emerging media with both direct response and branding goals.
A passion for, and understanding of, the highly fragmented digital media environment and technologies (DSPs, Ad exchanges, RTB, media verification, attribution, social, etc.).
Proven thought leader with innate curiosity and aptitude for emerging technologies. You're the person who friends/colleagues go to for advice on the latest and greatest mobile app or social website.
Experience managing a $50M annual media budget.
Highly creative, proactive and execution oriented. Able to consistently contribute to new ideas and identify opportunities, then lead them to fruition.
Strategic thinking, solid organizational skills and the ability to troubleshoot and provide successful resolution.
The largest communications company in the United States. And the world. We are the industry leaders in providing wireless service, high speed internet access, local and long distance voice, and directory publishing and advertising services across the US. We are also developing our business to include next-generation television services with our new AT&T U-VerseSM TV.
Join our incredibly diverse company of more than 250,000 people and help drive the innovation that keeps AT&T at the leading edge of technology and service. Expect big things from the company that created the communications industry.
