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For your reference, we have included the original job posting below.
AT&T Director Marketing Communications (ABS Media) - Dallas, TX
Job Number:
44857288
Company Name:
AT&T
Job Location:
Dallas, TX US
Job Categories:
Marketing & Advertising Media & Communication
AT&T Director Marketing Communications (ABS Media) - Dallas, TX
Directs the media planning, development, and implementation of AT&T's Enterprise, Small Business, Yellow Pages and Corporate Initiatives to drive sales. Provides strategic direction and manages the development of media mix and plans across platforms in the market place. Directs the creation, plan development and implementation in working closely with the AoR to provide comprehensive work that delivers internal client business objectives, Stewardship of the agencies delivery on these ongoing media efforts in plan optimization & media vehicle delivery. Position serves as the bridge and balance between the day-to-day needs of the business unit to meet tactical objectives with the need to preserve the integrity of and advance the position of the AT&T brand. Requires thorough knowledge of the business unit objectives, media strategy impact and close coordination with the Marketing teams in the business unit, who serve as the client for these projects. Establishes operational objectives, work plans, and delegates assignments to subordinate managers. Responsible for the day-to-day management and development of subordinate managers.
REQUIREMENTS: 7 years of experience in marketing communications and implementing marketing programs. Strong knowledge of digital
BA required, MBA is preferred.
The largest communications company in the United States. And the world. We are the industry leaders in providing wireless service, high speed internet access, local and long distance voice, and directory publishing and advertising services across the US. We are also developing our business to include next-generation television services with our new AT&T U-VerseSM TV.
Join our incredibly diverse company of more than 250,000 people and help drive the innovation that keeps AT&T at the leading edge of technology and service. Expect big things from the company that created the communications industry.
