AT&T Advertising Director - Dallas, TX
The Advertising Director is responsible for managing all AT&T brand advertising initiatives.
In this role, the Director is responsible for:
• Incorporating best practicies in creative briefing, creative development, advertising production, and performance metrics.
• Leading the development of all advertising creative briefs in collaboration with Product Marketing and Marketing Communications to ensure alignment with brand strategy and marketing strategy.
• Leading the advertising creation process with direct management of the agency, ensuring collaboration and process.
• Manage the creative agencies to produce successful advertising executions in an effort to achieve marketing objectives;including both mass and direct tactics.
• Acting liaison between the creative agency and media team to ensure media brief development is aligned with the marketing strategy; ensure a strategically relevant media plan, and successful execution.
• Ensuring media and creative agency collaboration by developing integrated process for creation.
• Working with the Marketing team to develop a comprehensive and actionable analytics dashboard.
• Managing advertising and media budgets.
Qualifications: REQUIREMENTS:
• Requires 5 years supervisory experience at the Director or equivalent level.
• Requires 10 years agency or client-side advertising and marketing experience with multimedia tactics; direct marketing, mass and digital.
• Strong background in advertising strategy, media strategy,insights, and creative development
• Track record of building sustained relationships with senior leaders; a natural collaborator
• Strong process management skills
• Excellent written and verbal communicator
• Ability to lead cross-functional work teams
The largest communications company in the United States. And the world. We are the industry leaders in providing wireless service, high speed internet access, local and long distance voice, and directory publishing and advertising services across the US. We are also developing our business to include next-generation television services with our new AT&T U-VerseSM TV.
Join our incredibly diverse company of more than 250,000 people and help drive the innovation that keeps AT&T at the leading edge of technology and service. Expect big things from the company that created the communications industry.
