Field Marketing Manager - 6 month assignment (home based)
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Field Marketing Manager - 6 month assignment (home based)
Job Title: Field Marketing Manager - 6 month assignment (home based)
Job ID: 1899
# Positions: 1
Location: US-OH-Dublin
Experience (Years): ..
Posted Date: 7/23/2010
Category: ..
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Overview
Founded in 1967, OCLC is a nonprofit, membership, computer library service and research organization dedicated to the public purposes of furthering access to the world's information and reducing library costs. More than 72,000 libraries in 171 countrieshave used OCLC services to locate, acquire, catalog, lend, preserve and manage library materials. Researchers, students, faculty,m scholars, professional librarians and other information seekers use OCLC services to obtain bibliographic, abstract and full-text information when and where they need it. OCLC and its members libraries cooperatively produce and maintain WorldCat, the world's largest online database for discovery of library resources. Search WorldCat on the Web atwww.worldcat.org. For more information, visitwww.oclc.org.
We are currently seeking candidates for a Field Marketing Manager. This position is a 6 month temporary position and can either be based in ourDublin, Ohio headquartersor can also be awork from home arrangement. Due to travel requirements, a home location near a major airport hub is ideal. The target start date for this postition is September 1, 2010.
Responsibilities
The Field Marketing Manager will work with libraries and supporters in their communities locally, to implement the Geek the Library campaign to increase support for local library funding in 20+ markets within a six month time-frame. The successful candidate will have the responsibility of identifying the most effective local campaign strategies using campaign materials and other tools provided by OCLC and their communication partners. The candidate will work with leaders in the local library community, teaching them to market and communicate their library’s needs using the campaign materials and implementation guidelines specifically designed for local implementation.
Specific responsibilities include:
* Development of local campaign implementation strategy and guidance for libraries in developing their campaign rollout and marketing plan
* Advice and support for paid media placement
* Support for negotiation of added-value programs to leverage paid media placements into with local media outlets (e.g., articles, documentaries, sponsorships, other promotions, etc.)
* Sharing of best practices and ideas between participating libraries
* Integration of direct and e-mail marketing activities
* Collaboration with full-time writer to customize articles and other marketing materials to create localized versions, and place them with local outlets
* Documentation of the results and consolidation with core campaign team to inform the ongoing dissemination of the campaign results to the broader library community.
The Field Marketing Manager will also be responsible for tracking local success stories, and sharing information with the team. The incumbent will spend 60-75% of his/her time traveling to several markets within the continental U.S. to work with libraries on a local level. The remainder of the candidate's time will be spent working with the OCLC team to refine the communication tools and tactics and develop new approaches as needs arise.
Qualifications
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Strong understanding of marketing and communication industry
* Field marketing experience and proven effectiveness in activating marketing programs on a local level
* Motivated self-starter, ability to work independently as well as in a team setting
* Bachelor's Degree in Marketing, Business Communications or similar field
* Six to ten years of experience/training in teaching, education operations, community development, marketing, or public relations
* Experience in working with libraries is a plus
* Ability to work independently, think creatively, solve problems and take initiative
* Strong interpersonal, communication (both verbal and written) and presentation skills
* Excellent organizational skills with the ability to handle numerous details
* Ability to thrive in a fast paced and changing environment
* Willingness and flexibility to travel up to 60-75% of the time
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